Our approach of simplifying options and setting expectations that all employees will either accept or decline coverage is rooted in behavioral economics theory. Using this process, with our proven results, we secure competitive insurance product offerings and then activate one of our proprietary mobile/online platforms to complete the enrollment cycle. This engagement strategy results in significant increases in plan participation (often by double digit multiples) compared to other self-service employee benefit enrollment systems. In this White Paper, The Power of the Regret of No, the behavioral economics principal that powers the iOpt strategies are revealed. In it the Founder of iOpt shares his experience of hosting a webinar for one of the leading behavioral economist in the world. The author shares how the light bulb went off and why he finally understood why collecting "No's" transforms understanding, engagement and decision making.
Our approach of simplifying options and setting expectations that all employees will either accept or decline coverage is rooted in behavioral economics theory. Using this process, with our proven results, we secure competitive insurance product offerings and then activate one of our proprietary mobile/online platforms to complete the enrollment cycle. This engagement strategy results in significant increases in plan participation (often by double digit multiples) compared to other self-service employee benefit enrollment systems. In this White Paper, The Power of the Regret of No, the behavioral economics principal that powers the iOpt strategies are revealed. In it the Founder of iOpt shares his experience of hosting a webinar for one of the leading behavioral economist in the world. The author shares how the light bulb went off and why he finally understood why collecting "No's" transforms understanding, engagement and decision making.